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Video View Remarketing is Mostly Worthless
Now there are exceptions, but let me explain… A common strategy is to use video ads to create a funnel. You create one ad set
Interactions vs. Post Engagement: What Changed and Why It Matters
When creating a campaign with the Engagement objective and conversion location of “on your ad,” you may notice that the default performance goal is now
Meta Ads Uncertainty is Certain
I’ve been in the Facebook ads space for a very long time. You might even say I was one of the original Facebook ads
Special Ad Categories for ASC
Another update to Advantage+ Shopping Campaigns… When Advantage+ Shopping Campaigns were first introduced, Special Ad Categories did not qualify. If you were promoting something related
How to Compare Results in Ads Manager
Meta created an easy way to compare results. It’s a subtle little update that was added recently, and you may have missed it… Access Compare
Meta Clarifies Upcoming Placement Control Changes
Two months ago, I wrote a blog post about the upcoming changes to Meta ads placement controls. At the time, Meta hadn’t made an
3 Problems with Flexible Format
These three things annoy me about Flexible Format… Flexible Format allows you to submit up to 10 images or videos for a single ad.
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