SOCIAL MEDIA

SOCIAL MEDIA

Less Personalized Ads in the EU

Meta announced some important changes for users in the EU, following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription

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The Goal of Dynamic Creative and Flexible Ad Format

That’s not what it’s for… I see so many advertisers using Dynamic Creative or Flexible Ad Format, and they get frustrated because they can’t view

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Value Rules Example – Jon Loomer Digital

I’m finally able to share an example of value rules in action… Because of value rules, I was able to keep Advantage+ on so

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How Many Primary Text Variations Should You Provide?

When you create an ad, you have the option of using up to five manual primary text variations. I haven’t seen any official documentation from

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Are Your Results Inflated? – Jon Loomer Digital

Is Ads Manager over-reporting? If you’re getting conversion results that seem too good, do this… Assuming you set up your events properly, it’s rare that

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A Simpler Ad Strategy is Better: 10 Ways You Hurt Results

Advertisers who resist automation and optimization often take the completely opposite approach. Here are 10 ways you overcomplicate things and hurt results… The List 1.

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You Are Generating Countless Ad Variations

How you create ads has changed quite a bit over the years. Many advertisers miss how this impacts their role in the process. Let